Pomelli – An AI marketing tool launched by Google Labs

What is Pomelli？

Pomelli is an AI marketing tool launched by Google Labs. By entering a brand’s website address, Pomelli can quickly analyze the site’s color scheme, style, and other design elements to automatically generate marketing copy and visual materials consistent with the brand’s identity. The tool supports partial editing and secondary editing, allowing users to optimize and refine generated content. Pomelli greatly improves the efficiency of marketing content creation, helping brands rapidly produce high-quality marketing materials — ideal for businesses that need to respond quickly to market changes. Currently, Pomelli is available for trial in the United States, Canada, Australia, and New Zealand, with plans for global rollout in the future.

Pomelli’s Main Features

Brand Style Analysis:
By inputting a brand’s website address, Pomelli can quickly analyze the site’s colors, layout, and linguistic tone to accurately identify the brand’s style and personality.

Copywriting Generation:
Pomelli produces marketing copy aligned with the brand’s tone — including slogans, product descriptions, and ad messages — ensuring language consistency with the brand’s identity.

Image Generation:
Based on the brand’s visual style, Pomelli generates matching image assets to ensure visual consistency across marketing materials.

Partial Editing:
Users can make local edits to the generated content — such as refining copy or adjusting image details — to meet personalized needs.

Secondary Editing:
Pomelli supports iterative content refinement, allowing users to repeatedly adjust the generated materials until achieving the desired results.

Consultant Mode:
Users can interact with Pomelli like a marketing consultant, asking for expert guidance and strategy advice.

How to Use Pomelli

1. Visit the Official Website:
   Go to https://labs.google.com/pomelli/ and sign in or create an account.

2. Enter Website Address:
   On the Pomelli homepage, input your brand’s website address and click “Continue” to let the system begin analyzing.

3. Review Brand Data:
   Once analysis is complete, Pomelli will generate your brand’s “Business DNA.” Review, modify, or supplement the information to ensure accuracy.

4. Select Marketing Strategy:
   Pomelli will generate several campaign ideas based on your brand DNA. Choose the one that best fits your goals, or input your own ideas to generate more customized materials.

5. Generate Creative Assets:
   After selecting a campaign, Pomelli will produce a set of visual materials. Browse through them and select your preferred styles.

6. Edit Materials:
   Further edit the generated assets — adjusting headlines, layouts, or colors — until you’re fully satisfied.

7. Download or Publish:
   Once finished, you can download the materials locally or directly publish them to your social media platforms.

Pomelli Official Website

https://labs.google.com/pomelli/

Pomelli’s Application Scenarios

Social Media Marketing:
Quickly generate platform-specific copy and visuals (for Instagram, Facebook, Twitter, etc.) while maintaining consistent brand identity.

Advertising Campaigns:
Produce precise ad copy and visuals for search engine or social media ads to improve ad performance.

Product Launches:
Generate coordinated marketing copy and visuals for new product releases to attract target audiences rapidly.

Brand Repositioning:
When rebranding, Pomelli can quickly create marketing materials that reflect the updated brand image, accelerating brand transformation.

Limited-Time Promotions:
Generate promotional copy, posters, and visuals for flash sales or special events to seize key marketing opportunities.