Meta Tests AI-Generated Instagram Comments, Sparking Authenticity Debate

Meta is testing a “Write with Meta AI” feature on Instagram, allowing users to generate three AI-suggested comments by tapping a pencil icon below posts. The tool analyzes photos to propose responses like “Cute living room setup” or “Love the cozy atmosphere,” with options to refresh for more suggestions. A Meta spokesperson confirmed the limited trial, noting similar AI comment tests on Facebook last year. While supporters argue it eases engagement pressure, critics condemn it as “inauthentic slop,” echoing past backlash over Meta’s “creepy” AI characters. The feature’s rollout remains uncertain amid growing user nostalgia for organic social interactions.