OpenAI adds shopping feature to ChatGPT

OpenAI has announced a new shopping feature for ChatGPT, enhancing the user experience when searching for and purchasing products. Users can now ask questions in natural language and receive more relevant product recommendations across various categories, including fashion, beauty, home goods, and electronics.

The new feature includes improved product displays, direct purchase links, real-time pricing, and user reviews. This update is designed to make shopping more convenient and does not include paid advertisements.

In addition, OpenAI has enhanced the citation feature and introduced a WhatsApp integration, allowing users to access real-time information and sports scores. The new features are expected to roll out globally in phases.