Poify – An AI-powered e-commerce marketing tool launched by Kuaishou, enabling one-click virtual try-on with AI models

What is Poify?

Poify is an AI-powered e-commerce marketing tool launched by Kuaishou, designed to help merchants and creatives quickly generate high-quality image content. It offers features like AI virtual try-on models, background and studio-style switching, and partial image inpainting, meeting diverse needs for product display visuals.

Users can upload clothing images and set custom dimensions to quickly generate AI-generated try-on images. Poify supports both text-to-image and image-to-image generation, enabling users to create visuals via text descriptions or by uploading reference images—such as generating festive Christmas-themed visuals.

Poify significantly reduces the cost of acquiring high-quality product imagery for merchants, enhances visual appeal on e-commerce platforms, and boosts both click-through and conversion rates.

Key Features of Poify

AI Virtual Try-On Models: Merchants can upload original clothing images and define dimensions to instantly generate try-on visuals, streamlining product display production.
Background & Studio Style Switching: Easily change image backgrounds to suit various scenes, enhancing the visual appeal of product listings.
Partial Inpainting: Modify or optimize specific areas of a product image to better highlight details and improve presentation.
Text-to-Image & Image-to-Image Creation: Generate images based on text prompts or creatively remix existing visuals, offering a powerful tool for designers and content creators.
Fantasy Scene Generation: After uploading a photo, the AI can transform it into imaginative scenes—like dancing with a polar bear or themed Christmas images (e.g., becoming Santa Claus or celebrating with pets).
Personalized Creative Generation: Users can select a theme and style (e.g., “Cosmic Voyage” or “Fantasy”), and Poify will embed their uploaded photo into the chosen theme, creating unique, stylized results.

How to Use Poify

Visit the Website: Access Poify’s official site.
Choose a Theme: Select a creative theme such as “Cosmic Voyage” or “Fantasy.”
Upload a Photo: Upload the image you want to transform.
AI Processing: Wait as the AI integrates your photo into the selected theme.
E-commerce Editing Tools: Use features like AI try-on, background switching, and inpainting to create high-quality product visuals.
View Results: Preview the AI-generated image and make any necessary adjustments.
Download or Share: Save the final image to your device or share it directly on social media platforms.

Application Scenarios for Poify

Product Image Creation: Poify’s e-commerce design tools allow fast, high-quality product image generation, including virtual try-ons, background changes, and detail enhancements.
Promotional Poster Design: Quickly generate compelling promotional visuals for campaigns and events to boost marketing effectiveness.
Online Store Decoration: Automatically create visual assets for online storefronts, improving overall aesthetics and customer engagement.
Social Media Content Creation: Use Poify-generated creative visuals to make social media posts more engaging and eye-catching.
Personal Creative Sharing: Users can download or share their AI-generated artworks on social platforms to showcase their unique creativity with friends and followers.