Google Vids

What is Google Vids?

Google Vids is an AI-powered video creation tool launched by Google for its Google Workspace collaborative office platform, aiming to help users easily create and share work-related video content. Users can generate storyboards and edit videos through simple prompts and integration of materials. This tool comes with a rich media library and editing tools, supporting voice-over and text-to-speech features. It emphasizes collaboration, allowing sharing and commenting. By simplifying the video production process, Google Vids enables non-professional users to easily create video content, thus playing a role in various work scenarios and enhancing the effectiveness and interactivity of information delivery.

The main functions of Google Vids

• Video Creation Assistance: Users initiate the video creation process by inputting information such as the video’s target, audience, and length. Google Vids can generate a preliminary storyboard based on the user’s description.
• Material Integration: Users can link documents and other resources in Google Drive to the video to provide content support.
• Storyboard Editing: The generated storyboard can be edited. Users can sort, delete, or add video clips to better tell the story.
• Video Style Selection: Users can choose different video styles. Google Vids will automatically splice videos, recommend scenes, images, and background music according to the selected style.
• AI Video Editing: Google Vids uses AI technology to assist users in video editing, including automatically generating the first draft of the video and providing sound effects.
• Voice-over and Text-to-Speech: The application has a built-in recording studio function. Users can record their own voices or use preset voices for voice-over. Meanwhile, Vids supports text-to-speech conversion, making it convenient for users to add narrations.
• Collaboration and Sharing: Users can share videos with team members, allowing them to comment, leave messages, and edit the videos to achieve collaborative work. It also supports exporting videos in MP4 format for use on other platforms.

How to Use Google Vids

Google Vids is currently in a limited beta test and has not been made available to all users yet. It will be launched for the first time through Workspace Labs in June 2024. If you are already a Google Workspace user, you can follow Google’s update notifications so that you can try it immediately when the application is launched. If you are not a user yet, you may have to wait until Google Vids is more widely launched to use it.

Application scenarios of Google Vids

Different from other AI video generation tools used for generating movies/short videos, the application scenarios of Google Vids are mainly concentrated in work and business environments, aiming to improve communication efficiency and the attractiveness of content expression.

• Team Review and Updates: Produce videos to review the team’s achievements, milestones, or update project progress, making information dissemination more intuitive and vivid.
• Training and Education: Create training videos for new employee onboarding, skill improvement courses, or product usage tutorials to enhance learning efficiency and the attractiveness of learning materials.
• Internal Communications: Instead of traditional text emails, use videos for weekly reports, monthly reports, or other regular updates to increase the readability of information and employees’ sense of participation.
• Product Demonstration and Promotion: Produce product introduction videos to showcase new features, product advantages, and use cases to customers or the team.
• Marketing and Promotion: Create promotional videos for market promotion, brand publicity, or social media sharing to attract potential customers and enhance the brand image.
• Meeting Records: Record and edit meeting content into videos to facilitate team members who were unable to attend the meeting to review and understand the key points of the meeting.
• Celebration and Recognition: Produce videos to celebrate the company’s success, commemorate special events, or recognize outstanding employees, enhancing team cohesion and a sense of belonging.
• Customer Proposals: Present solutions, service processes, or cooperation advantages to potential customers through video proposals to improve the professionalism and persuasiveness of the proposals.