Benchmarking against ChatGPT Pro! Claude launches a subscription plan with a maximum of $200 per month.

 1. Dual-Tier Pricing Strategy
Anthropic has recently launched the Claude Max subscription plan, which comes in two tiers:
• Basic Tier: $100 per month, with a usage capacity 5 times that of the original $20 package.
• Flagship Tier: $200 per month, with a usage capacity 20 times that of the regular package.
(Note: The current monthly fee for the regular Claude Pro package is $20.)

2. The Trend of Paid Upgrades in the AI Industry
• Industry Benchmarking: Directly challenging OpenAI’s ChatGPT Pro ($200/month).
• Business Logic: OpenAI’s similar subscription plan generated an annual revenue of $300 million within just two months of its launch.
• Cost Drive: The training cost of AI large models has skyrocketed, necessitating the development of high-value users.

3. Will more expensive packages be launched in the future?
• The product leader revealed that a $500/month plan is under research.
• User demand will determine the product roadmap.
• Currently, the “unlimited use” package is not available yet.

4. The Education Market Becomes a New Battlefield
Simultaneously launch the “Claude for Education” customized version for colleges and universities, featuring:
• Special optimization for academic scenarios
• Intelligent support for campus management
• Research collaboration toolkit

5. Market Reaction

Although the sales data has not been announced yet, the official has revealed that:
• The demand for the latest Claude 3.7 Sonnet model has surged.
• Features of this model:
▪ Focused on complex problem reasoning.
▪ The computing power investment has been increased by 3 times.
▪ The reliability of the answers has been significantly enhanced.

Industry Insight: The premium AI service race ignited by OpenAI is reshaping the industry’s profit models. Anthropic’s pricing strategy not only aligns with competitors but also tests market tolerance through tiered plans—whether more AI companies will follow suit remains a critical question to watch.