Lillian – Your AI-Powered Influencer Marketing Assistant, Quickly Create High-Response-Rate Emails

What is Lillian?

Lillian is an AI-powered influencer marketing assistant launched by Scrumball, designed to address key efficiency and data analysis challenges in influencer marketing. Powered by the latest Claude 4 technology, Lillian reduces influencer data analysis time from 30 minutes to just 3 seconds, enabling real-time insights. It offers customizable, multidimensional analytics including audience profiling, content performance comparison, and competitor strategy analysis to help brands precisely target their audiences. Lillian supports intelligent content creation, unified multi-platform management, and full-process automation to streamline influencer collaborations. Its smart visualization reporting function enables one-click generation of professional-grade analysis reports and real-time monitoring of key metrics, providing comprehensive marketing support for brands.

Key Features of Lillian

• AI-Powered Analysis Engine:
  Conducts comprehensive influencer profile analysis within 3 seconds. It deeply evaluates audience quality, content authenticity, and brand alignment across major platforms like TikTok, Instagram, and YouTube.

• Precision Matching Algorithm:
  Access to an influencer database across 60+ countries with intelligent multi-dimensional filtering (by industry, region, engagement rate, audience demographics, etc.), enabling precise identification of micro-influencers with high conversion potential.

• Smart Visual Reports:
  Automatically generates professional-grade analytical reports. Lillian identifies the most appropriate chart types and creates multi-dimensional visual displays, including dynamic dashboards for real-time metric monitoring.

• High-Efficiency Conversion Toolkit:
  Includes a personalized outreach email generator to boost influencer response rates. Supports global languages, helping brands overcome communication barriers in international markets.

• AI Content Creation:
  Automatically generates campaign briefs tailored to the influencer’s style. Supports multilingual content creation and optimization for different platforms.

• End-to-End Automation:
  Intelligently matches brands with suitable influencers, auto-generates personalized proposals, and provides real-time monitoring of campaign execution and data feedback—improving collaboration efficiency.

Official Website of Lillian

• Website: scrumball.cn

Application Scenarios for Lillian

• Strategy Support for New Brands:
  Provides a full-process influencer marketing solution—from influencer selection to collaboration execution—for brands and marketers new to the space, helping them quickly enter the influencer marketing arena.

• In-Depth Influencer Evaluation:
  Helps brands gain deep insights into influencer audience profiles, preferences, and purchasing power to accurately assess collaboration value and ensure a strong ROI.

• Real-Time Influencer Discovery and Outreach:
  Captures influencer data during browsing in real time and generates personalized outreach emails to improve communication efficiency and success rates.

• Data-Driven Influencer Matching:
  Uses a vast influencer database and multi-dimensional filtering tools to match brands with the most suitable influencers, enhancing campaign effectiveness.

• Global Market Enablement:
  Supports multiple platforms and languages, with influencer resources spanning 60+ countries, enabling brands to overcome geographical limitations and expand globally.