Bing Video Creator: Ushering in a New Era of AI-Powered Text-to-Video Creativity

What is Bing Video Creator?

Bing Video Creator is a free AI-powered video generation tool launched by Microsoft in June 2025. Integrated with OpenAI’s Sora model, it enables users to create 5-second short videos simply by entering a text description. The tool is currently available through the Bing mobile app, with desktop and Copilot Search versions coming soon.

Key Features

1. Text-to-Video Generation:
   Users can input descriptive text, and the tool will generate a short, 5-second video based on the prompt.

2. Cross-Platform Availability:
   Currently live in the Bing mobile app, with upcoming support for desktop browsers and Copilot Search integration.

3. Multi-Format Support:
   Videos are generated in 9:16 vertical format, with 16:9 horizontal format support planned for the near future.

4. Video Queue Management:
   Users can queue up to three videos at once, and receive notifications when each one is ready.

5. Download and Share Options:
   Generated videos can be downloaded, shared via email or social media, or linked through a sharable URL.

6. Creation History:
   Each user’s video creation history is saved for up to 90 days for easy reference and reuse.

7. Speed Control:
   Offers “Fast” and “Standard” generation modes. Users receive 10 fast generations initially and can earn more through Microsoft Rewards points.

Technical Architecture

1. Sora Model Integration:
   Powered by OpenAI’s Sora, a state-of-the-art text-to-video model that translates textual input into coherent, visually rich video sequences.

2. Prompt-Based Generation:
   The system parses the user’s text input and constructs a video based on its semantic understanding and visual interpretation.

3. Safety and Compliance:
   Content safety is a top priority—OpenAI’s safety mechanisms are integrated, and each video includes C2PA digital watermarking to indicate it was AI-generated.

4. Multi-Device Compatibility:
   Optimized for mobile devices and will soon expand to desktop environments, ensuring accessibility for a wide range of users.

Project Links

• Official Blog Announcement:
  https://blogs.bing.com/search/June-2025/Introducing-Bing-Video-Creator

• Bing Mobile App Download:
  https://bingapp.microsoft.com

• Desktop Version (Coming Soon):
  https://bing.com/create

Application Scenarios

1. Social Media Content Creation:
   Quickly generate eye-catching videos to enhance your social media presence.

2. Education and Training:
   Turn abstract concepts into visual aids to boost learning outcomes.

3. Marketing and Branding:
   Create engaging promotional videos to attract and retain customers.

4. Personal Expression:
   Visualize ideas, stories, or messages for creative self-expression.

5. Event Commemoration:
   Produce short videos to celebrate or document special moments.