Fire Enrich:AI Tools for Marketing Teams

What Is It?

Fire Enrich is an open-source, all-in-one data enrichment tool developed by Mendable AI (the team behind Firecrawl). It leverages Firecrawl’s web crawling capabilities, OpenAI’s language understanding, and a multi-agent architecture to automatically enrich basic leads (like a list of email addresses) into structured company data, including industry, funding, key personnel, and more. It’s fully transparent and community-extensible.

Key Features

CSV Input & Field Selection: Users can upload a CSV file (e.g., containing email addresses) and select which fields to enrich, such as company description, industry, employee count, etc.
Real-Time Enrichment: Fire Enrich automatically enriches each row of the input table with relevant, structured background data.
Multi-Agent Collaboration: Dedicated agents handle different domains (industry, funding, team, product, etc.) and work in parallel to deliver accurate enrichment results — complete with data source URLs.
Transparent Data Sources: Every result is linked back to its origin, making the data pipeline fully explainable.
Extensible Architecture: Users can add new agents, fine-tune prompts, or adjust extraction logic and contribute improvements via pull requests.

Technical Principles

Web Crawling with Firecrawl
Uses Firecrawl’s API to fetch, parse, and structure web pages — even those with JavaScript rendering, pagination, or login gates — supplying clean, readable content to agents.
Extraction with OpenAI
Employs OpenAI’s language models to parse web content and extract the desired fields as structured JSON with contextual URLs.
Multi-Agent System
Leverages a modular set of agents, each specialized in a certain topic (e.g., industry, funding), to collaboratively handle different enrichment tasks for each data row.
Modular Pipeline Architecture
The system is composed of web crawling, agent reasoning, data extraction, enrichment orchestration, and a user interaction layer — all loosely coupled for customization and scalability.

Project Info

GitHub Repository: https://github.com/mendableai/fire-enrich

Use Cases

Sales/Marketing Lead Enrichment: Convert a simple list of emails into fully enriched company profiles to improve targeting and outreach efficiency.
Market Research & Data Analysis: Quickly gather business insights, industry categorization, and funding history for competitive or trend analysis.
CRM and SaaS Integration: Automate enrichment within CRM systems, enabling continuous data completion and updating.
Developer Tools & Extensions: Build custom enrichment pipelines or plugins based on Fire Enrich’s modular, open-source foundation.
Academic Research & Social Studies: Speed up initial data collection processes for academic studies or surveys with automated enrichment.